Nike Posters

Poster Concepts for a limited edition Nike sneaker. Created in Cinema 4D and Photoshop.

I had the idea to create a digital mixed media poster where the goal was to combine both 2D illustration with 3D modelling. I wanted to create a poster about a pair of sneakers that I liked. I had originally created the model for the Air Jordan 1 Shattered Backboard at the start of 2021, but couldn't decide how I would incorporate 2D illustration into the equation. I did eventually decide on a 2D pose that I thought would do the 3D model justice. I then proceeded to draw the character, create a model of a basketball, and sketch out some type that I would then add in to the 3D viewport so I could render the poster.