Happy Trails

Branding for a conceptual beverage. Poster designs were created in Cinema 4D, Photoshop and Illustrator. Short AD Animation was done with Cinema 4D and After Effects.

I decided to use a 3D model of a bottle that I created for a different project as a basis for my posters rather than trying to make do with photoshop mockups and illustrations in earlier versions. My primary issue with earlier versions of the posters was that the drink itself seemed to be an afterthought, even though the primary demographic was effectively targeted. I then figured I should apply my skills using a variety of software. I created the labels in both Photoshop and Illustrator and applied the labels to the 3D model in Cinema 4D. Following that I created some flourishes in Photoshop that were relevant to each flavor and also put them into the 3D space so that I could simulate realistic refraction. To finish everything off I also created a short animation using both Cinema 4D and Trapcode Particular in After Effects.

Earlier versions of the posters: